Strategy

Are you looking to grow? Enter a new market? We help businesses clarify their value proposition, map this value to customers, and deliver it through various channels. We use innovative tools to zero in on flawed assumptions and potential market opportunities. The end result is a blueprint for the organization's strategy that is simple, relevant, and intuitively understandable.

Value Proposition

What problem are you trying to solve? 

Your value proposition is why customers turn to your company over another. It is the value that you deliver to your customers. We help businesses dial in on their value proposition and use this learning to support all brand and marketing efforts from customer targeting and profiling to brand identity and messaging.

Customer Profiles

WHO ARE YOU CREATING VALUE FOR?

What are your customer's pains, wants, and needs? Understanding who your customers are is vital to success in a connected world. Customers want to feel connected with the products and services they purchase. We help clients segment and profile customers to gain a deeper understanding of their behaviors, frustrations, and motivations.

Business Model Design

HOW DO YOU CREATE, DELIVER, AND CAPTURE VALUE?

This service is a workshop style offering facilitated by our human centered design specialist on-site or at your office. Key team members collaborate in an iterative experience working through 9 key business building blocks. The end result is a blueprint for the organization's strategy that is simple, relevant, and intuitively understandable.

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